Fun in the Aristotelian Supermarket: A Dramatic Sketch on the Future of Visuality
“Bottled and packaged products were sold mainly according to static imagery and rhetorical claims. With the advancing sophistication of the cinematic age, however, we gradually developed a taste for kinesthesia, ending the false dignity of stasis. The famous Heinz commercial, featuring ketchup slowly trickling downward onto a nude meat patty, was our watershed moment, our epiphany.”







